Former TBWA Sydney CCO Evan Roberts and whiteGREY CEO Lee Simpson have joined forces to launch new venture Tightknit Studio. Roberts and Simpson said Tightknit will help clients navigate uncertain times by “making the complex beautiful”. Tightknit said it can serve as a traditional agency, working tightly with in-house teams or as an outsourced Marketing function across the full Marketing mix. Tightknit Studio is a creative practice born to tame this complexity and turn it into something beautiful,” said Roberts. Those are the fundamentals we’re building Tightknit on and in the increasingly fast-paced and fragmented landscape we work in, they’ve never been more important,” said Roberts.