Loop has launched a new test-and-learn global ad campaign aimed at raising awareness of its stylish, noise-filtering earplugs. “For When Life Gets Loud”, created by Loop’s in-house team and produced by Untold Fable, features two humorous 30-second commercials that shine a light on those moments in life when tuning out the noise makes all the difference. Rather than a traditional roll-out, Loop is taking an agile approach – testing different creative executions in-market to see what resonates most. By running multiple spots side by side, the brand is putting its fast, experiment-driven mindset into action, ensuring the campaign connects emotionally while gathering valuable insights. Rob Weston, VP of marketing, Loop, said: “Our creative team had so much fun dreaming up these stories, and Untold Fable and GoshDamn brought them to life brilliantly.