Barry O’Brien, founder and chairman of Atomic 212 has been inducted into the Hall of Fame and Clemenger BBDO’s ‘Clash of Commuters’ for Samsung has won the Grand Prix at the MFA Awards. ‘Clash of Commuters’ was hailed as a campaign that blurred the lines between the virtual and physical worlds. O’Brien was lauded by contemporaries from across the media landscape as a peerless competitor, fearless leader and a selfless mentor. Judges praised this year’s work for pushing boundaries, delivering bold ideas and driving measurable impact for clients. “The bar has never been higher, and the calibre of work we’ve seen this year is nothing short of extraordinary.