Jack Daniel’s has handed its social advertising over to dad, launching a new user-generated and influencer-generated ‘Dad Ads’ campaign to promote its Gentleman Jack Tennessee Whiskey as the perfect gift for fathers. Led by earned-first creative agency We Are Different, the campaign taps Jack Daniel’s 80,000 strong subscriber community as the face of the campaign—swapping models for Jack brand loyalists to drive buzz and engagement online. Launched ahead of Father’s Day, the campaign is supported with influencer content and consumer activations that see everyday dads transformed into smooth Gentleman Jack ambassadors. “Since 1866, Jack Daniel’s has been making friends all over the world. That’s why Gentleman Jack Tennessee Whiskey is best championed by the people who already love it most.