Social media agency, Attention Experts has been appointed as the digital marketing partner for Melbourne Victory Football Club. Founded in 2004, Melbourne Victory FC holds a storied legacy as the sole Victorian club in the inaugural A-League season. Under this new collaboration, Attention Experts will support the club’s digital strategy with a focus on performance marketing and data-led outcomes. “Our goal is to help Melbourne Victory deepen its relationship with supporters and reach new audiences,” said George Hawwa, founder and growth director at Attention Experts. “Their data-led approach to digital marketing will be instrumental in amplifying our key initiatives, from boosting membership and ticketing to enhancing community engagement.