Tourism NT has launched a national campaign via Atomic 212° and Common Ventures, ‘Roo-R Codes,’ spanning out-of-home, digital, and cinema channels, enticing Aussie families to swap predictable holidays for something new. At the heart of the activation are familiar kangaroo road signs reimagined with scannable QR codes. Brought to life in partnership with Common Ventures and Atomic 212°, and in consultation with STUDIOCANAL, the campaign positions the NT as ‘different in every sense’ by blending cinematic storytelling with family travel inspiration. The Roo-R Codes will appear in high-traffic locations across Brisbane, Sydney and Melbourne, offering visibility during key consumer moments. A large painted mural on Chapel Street in South Yarra, Melbourne, will also bring the campaign to life.