It has been a huge 12 months for Sarah Minassian, head of operations for LocalEyes Retail Media at Metcash. The project has transformed the way Metcash’s 6,500 independent retailers approach advertising, moving from print point-of-sale to a scalable, national retail media network. The initiative has already delivered a surge in retail media revenue. “So it’s not just a digital screen network, it’s our retail Media Network, which is called localised retail media. We’ve got screens across our food, liquor and hardware businesses, and it’s a national network now,” she explained.