Specsavers has consolidated its earned communications activity across Australia and New Zealand, appointing Ogilvy PR as its new agency partner. Following a competitive pitch, Ogilvy PR will now lead all earned integrated communications in both markets. Ogilvy built a bespoke team for Specsavers with NZ agency One Plus One to deliver a response to support Specsavers across its strategic national consumer public relations plan. As part of the appointment Ogilvy PR has been tasked with further strengthening Specsavers’ brand presence and connection, working with other agency partners including EssenceMediacom and TBWA. Ogilvy PR Australia’s group MD Daniel Young said Ogilvy PR will aim to deliver initiatives that highlight the brand’s commitment to quality, style, expertise, and value, working closely with Specsavers’ in-house marketing and communications teams.