Vanuatu Tourism Office (VTO) has unveiled its latest brand campaign iteration, ‘The Wake-Up Call’, fronted by comedian and Have You Been Paying Attention regular, Ray O’Leary. Developed in partnership with creative agency Apparent and GTI Tourism, the destination and brand story are told from the fresh perspective of an unlikely Vanuatu visitor. Ray O’Leary, comedian and campaign frontman, said he came to Vanuatu as an everyday traveller breaking out of his routine. Each touchpoint leads to the Vanuatu travel website where agents can discover a collection of exclusive offers. Credits:Client: Vanuatu Tourism OfficeMarketing and PR strategy: GTI TourismCreative strategy and execution: Apparent