Snackbrands, home to some of Australia’s most iconic snack foods including Kettle, CC’s, Cheezels, Thins and more, has appointed cummins&partners as its new creative agency. Part of the global Intersnack Group, Snackbrands kicks off a full creative partnership with cummins&partners leading brand strategy, campaign development, social media strategy and management, and production across the full portfolio. cummins&partners brings the creativity and the strategic smarts,” said James Deysel, marketing director of Snackbrands. This partnership is packed with creative potential, and we’re ready to build campaigns as bold, fun and satisfying as the products themselves,” added Lily O’Connell, senior account director at cummins&partners. With a portfolio that includes some of Australia’s most loved and fought over snacks, cummins&partners and Snackbrands are ready to stir things up—because if you’re licking the flavour off your fingers, the ads should be just as good.