More than 21 million Australians used a news website or app in August, with content reaching 96 per cent of people online nationwide, new Ipsos iris data has revealed. In a slight increase on July’s figures, 21.3 million Australians aged 14+ used a news website or app in August, spending around 4.78 hours daily consuming news content. Men and women over 40 were the least likely to access online food and delivery information. Ipsos iris, Australia’s digital audience measurement currency endorsed by IAB Australia, showed that 22.127 million Australians aged 14+ used the internet in August, spending an average of 4.78 hours per day online. Ipsos iris, which officially launched in March 2023, provides accurate data about the 21.3 million Australians aged 14+ who access a wide variety of digital content and services across smartphone, PC/laptop and tablet devices.