The national campaign is a collaborative effort between Bega Group, The Mark Agency and Starcom Australia – blending brand storytelling, integrated media, and immersive activations to shift the way Australians experience peanut butter. View this post on Instagram A post shared by Bega Peanut Butter (@begapeanutbutter)Running from September 19–21, the Cloud Café offers consumers a chance to sample Whipped Peanut Butter in never-before-seen formats. From Cobb Lane Bakery’s whipped peanut butter andchocolate cookies and oozy choux buns, to dreamy cloud-shaped lounge spaces and influencer content zones. “The category is saturated with sameness and Bega Whipped Peanut Butter has disrupted the category. Those unable to attend the Whipped Cloud Café can join the fun by sharing their own Whipped creations on social media.