The Responsible AI in Marketing Council (the Council), established by the Australian Association of National Advertisers (AANA), Advertising Council of Australia (ACA) and the Media Federation of Australia (MFA), has released draft Industry Guidelines on Ethical AI Use in Marketing (the Guidelines) for public consultation. “The Council was created to provide leadership for our industry in the ethical use of AI in marketing and these draft guidelines are an important first step. The aim is to help our industry adopt AI in ways that respect talent, intellectual property and community values,” commented Tony Hale, CEO, ACA. The AI Council is setting a clear, ethical framework so our industry can innovate with confidence—protecting consumers and the sustainability of our ecosystem,” added Sophie Madden, CEO, MFA. The draft Industry Guidelines on Ethical AI Use in Marketing are now open for feedback from industry and interested parties.