Susan Press, the company’s marketing chief of beverages, sat down with B&T to discuss this transformation on the sidelines of the event. Although PepsiCo’s beverages marketing budget has grown this year, many of the wider macroeconomic and technology challenges remain. We’ve got one person from the snacks team and one person from the beverages team who will be our influencer vetting champions. B&T: How is PepsiCo embracing the AI opportunity within your marketing team? Susan Press: It will continue to be important to really understand the art and the science of marketing.