Dopamine addiction could be killing your creativity, according to Hearts & Science’s Liz Wigmore and Peita Pacey, leaving the ad industry even more exposed to the threat of generative AI. The pair listed off a number of shocking statistics about the impact of dopamine addiction. Every time you receive a notification or a piece of new video content, your brain receives that little dopamine hit. Infinite scroll, intermittent reinforcement and consistent notifications to trigger dopamine releases to create an unhealthy cycle for users. Turning off your phone’s notifications for the first hour of the day and limiting your social media usage to just 30 minutes per day.