Elle Macpherson’s wellness brand WelleCo has appointed independent agency Superhuman Media as its media partner in Australia. Superhuman will lead media strategy, planning and investment for WelleCo. “WelleCo is focused on developing a media strategy that aligns directly with our commercial objectives, rather than running campaigns in isolation. Superhuman’s senior-led talent model enables us to work strategically from the outset – shaping how media contributes to both brand ambition and business growth. “We’re incredibly excited to partner with WelleCo,” added Luke Maher, founder of Superhuman.