Spark has unveiled a new brand positioning, ‘It’s better with Spark,’ brought to life via Colenso. The TVC shows two friends on a car journey, which starts with phone issues, leading one of them to borrow her friend’s phone. We hope it brings a sense of joy and wonder to New Zealanders,” Hannah Bay, brand experience chapter area lead at Spark NZ said. And what better way than Spark powering someone’s cross-country journey in a quarter of a car? It’s bold, it’s joyful, and it captures the feeling of being with Spark,” Kimberley Ragan, Colenso group creative director added.