The Guardian has made a huge play in the US markets with an out-of-home stunt that blatantly admits, “news in the United States can’t publish the whole picture”, but The Guardian can. Last week, Trump hit out at the ABC’s Americas editor, John Lyons, following questions over his business dealings while in office. When Lyons told Trump he was from the Australian Broadcasting Corporation, Trump replied: “Oh, the Australian — you’re hurting Australia. You set a very bad tone.”When Lyons tried to ask Trump a follow-up question, the President replied: “quiet”. In that environment, The Guardian’s claim that “news in America can’t publish the whole picture” strikes a chord.