Mamamia has appointed Lanai Wiadrowski to the newly created role of NSW sales director. Wiadrowski was most recently NSW agency sales director for oOh! The role, which reports to chief revenue officer Georgie Nichols, aims to accelerate its partnerships in the Sydney market. “We’ve had an incredible year of growth, and to continue that momentum we needed a Director to lead our NSW Commercial team. Her reputation as a leader of people and a partner to agencies and clients is widely recognised, and we are delighted to welcome her to Mamamia,” Nichols added.