Independent creative agency Run Aotearoa has partnered with the Whau Mental Health Research Foundation to launch a new campaign for the Foundation’s annual appeal, aiming to raise $50,000 by World Mental Health Day on 10 October 2025. “Almost half of New Zealanders will experience mental illness or distress in their lifetime, and the call for impactful mental health research has never been louder. Whau Foundation rebranded last year with Run’s support, after more than 50 years operating as the Oakley Mental Health Research Foundation. Established in 1967, the Whau Mental Health Research Foundation supports pioneering that improve understanding, prevention, and treatment of mental illness. Credits:Agency: Run AotearoaClient: Whau Mental Health Research FoundationProduction: ThieveryPhotography: Garth BadgerProps: Henric MatthiesenMedia: Momentum Group