Canadian outdoor clothing brand Arc’teryx is facing heavy backlash in China after staging a controversial fireworks display in Tibet, a region both ecologically fragile and culturally sensitive. Critics said the explosions, smoke and colours would have disrupted local wildlife and contradicted Arc’teryx’s longstanding image as a conservation-first brand. Tibetans, for whom the Himalayas are sacred, also questioned how the stunt was approved in such a tightly controlled region. Guo-Qiang, who oversaw the fireworks for the 2008 Beijing Olympics, apologised separately, saying he would support recovery efforts in the area. In July, American Eagle came under fire for its “Great Jeans” campaign fronted by American actress Sydney Sweeney.