At the time, she said that PepsiCo was already spending 85-90 per cent of its media investment in digital channels, which includes connected TV. At the recent ADMA Global Forum, Press told B&T that PepsiCo has a full year’s worth of audience and effectiveness data since PepsiCo—who has made iconic TV ads throughout its history—switched linear TV off. “There’s nothing that suggests to us that we’re missing out on reach and ROI by not being in that linear space,” she said. “We are still in that space of non linear and really about connected TV. And I think connected TV is a little bit like AI; it’s evolving every single day.