Building materials brand, Siniat, has partnered with specialist B2B agency IMA B2B to launch its new brand campaign, ‘Siniat. The One.’, designed to reposition the company as the single-source solution for architects, designers, builders and contractors seeking peace of mind in a compliance-driven industry. Backed by one warranty, one technical manual blueprint, and one expert point of contact, the campaign highlights Siniat’s ability to provide both plasterboard and metal framing solutions as a complete wall or ceiling system. ‘The One’ brings all of that together into a simple, confident promise—one supplier, one warranty, one system solution. It’s about giving our stakeholders a better, more straightforward way forward,” added Stephanie Olsen, marketing manager for Siniat at Etex Australia.