Ideally, the New Zealand made research platform transforming how brands create with their customers, has announced it is officially expanding into the United States. Alongside the expansion, Ideally has appointed Nikkia Reveillac, former global head of insights at Netflix and Twitter, as its fractional chief brand and strategy officer. At Netflix, Reveillac was instrumental in defining the company’s first brand promise, and at Twitter she led global research shaping how people used and experienced the platform. At Ideally, she will drive the company’s U.S. growth and brand strategy, bringing her human-centric approach to innovation into the fast-changing market research industry. Ideally flips that script by putting people at the centre and making insight as dynamic as the world we live in”, added Reveillac.