Creative and brand experience agency Akcelo has acquired POPULA as part of its continued growth, adding to its depth of specialist mobile-first expertise and experience. Founded in 2023 by Jay Morgan and Mitchel O’Donohue, POPULA was created to help brands make advertising built for a mobile-first world. By joining Akcelo, POPULA’s expertise will be combined with Akcelo’s global scale across Sydney, Melbourne, Vancouver, London and LA to deliver stronger brand experiences for clients. Bringing POPULA into the business is not just about deepening our capability, but accelerating our creative model for the future,” said Aden Hepburn, CEO of Akcelo. For Akcelo’s existing client partners, the acquisition brings deeper expertise in mobile-first creativity and social storytelling cross-platform.