Jasmin Bedir, founder of Fck the Cupcakes, is calling for less icing and more action when it comes to misogyny in the advertising industry. Fck the Cupcakes is inspired by the idea that we need less icing and more action. It is a place for all of us to surface, discuss and highlight the endemic misogyny in Australian culture and the workplace. So we have kicked off a launch project, ‘casual wear to fight casual misogyny in the workplace, inviting women in the industry to submit a design. We are very excited to work with B&Tas our exclusive media partner for Fck the Cupcakes.