Leading cultural insights and strategy company The Lab has announced it has recruited eight new team members across its Melbourne, Sydney and Brisbane offices. She most recently worked at AJF Partnership as a strategy director across key clients including Officeworks, Forty Winks and Bupa. Tallon Mason-Kaine has joined The Lab in Melbourne as senior strategy consultant after several years as a planner for the advertising agencies AJF Partnership and Leo Burnett. The Lab Brisbane has hired Maddison Croker as strategy consultant; she previously worked at News Corp. Finally, The Lab has added two recent graduates: Jed Larwood (Marketing and Economics) in Brisbane and Corrie Dinmore (Anthropology) in Melbourne.