Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will amplify the campaign during the Tokyo 2020 Olympic and Paralympic Games. Utilising ambassadors such as Paralympians Ellie Cole and Nic Beveridge, Australia’s greatest ever Olympian of all time, Ian Thorpe and Optus’ chief of optimism, Daniel Ricciardo (see below). “TikTok is a place where diverse communities thrive and everyone can feel welcome, and it’s exciting to see Optus leaning in so creatively to what makes our platform so special.”To join the Optus #SignYes hashtag challenge, search the ‘SignYes’ Hashtag in the Discovery tab on the TikTok app or search for the ‘SignYes’ lens when going to record your video.