We all know the government vaccine ads have been more shot in the dark than shooting for the stars. So, B&T has devised a solution: a competition to create the best ad for the AstraZeneca vaccine. We’re still toying with the name, but Adland: you’ve got one shot (ba dum tsss) to get this one right. We need to get out of this mess, and we need to do it fast. No doubt everyone has mused over it in the wee hours of the morning and thought: now that’s a slogan!