The ad, which was created by Afterpay’s in-house creative team, debuted in early June and features Wilson’s comic take on the BNPL service. In the 30-second spot, Wilson’s character describes Afterpay to a young child as if “credit cards and cash had a baby you could pay it over time without ever paying interest”. “The fact she (Wilson) is talking to a young child, explaining a credit product, is very disturbing,” Guthrie said. FCA has launched an online petition in a bid to force Afterpay to remove the ad. In response, Afterpay said the campaign is intended to spread awareness of Afterpay in a “lighthearted and relatable way”.