Snickers in Spain has been forced to pull its latest TV campaign following intense criticism that it was homophobic. The waiter hands him a Snickers ice cream bar and after taking a bite, Gibaja turns into a bearded, gruff-looking man. Check out the offending spot below:Unsurprisingly, the ad has caused a huge uproar in Spain with one critic saying he wasn’t sure if the chocolate bar maker was “advertising ice cream or [gay] conversion therapy”. For its part, Mars Wrigley – owner of the Snickers brand – has pulled the ad and offered an apology. “We would like to wholeheartedly apologise for any harm caused by a recent advert for Snickers Ice Cream in Spain.