According to LinkedIn research, 87 per cent of marketers who measure ROI believe that ABM outperforms all other marketing investments. Incredibly, 91 per cent of ABM marketers say that their ABM accounts have a bigger deal size, and 84 per cent of marketers report that ABM significantly helps retain and expand existing relationships. To successfully execute an ABM strategy, you need access to high-quality, consistent, account and contact data. Panellists include Prasana Williams, senior marketing manager Asia, Hubspot; Kiaran Geen, president APAC for Merkle DWA, Kate Power, head of ABM APAC for ServiceNow, and Sarah Tucker, LinkedIn’s head of APAC marketing. I Heart ABM is the perfect opportunity to learn more about the unparalleled benefits ABM can have for your marketing strategy.