It’s been a tough time of late for that magic, dark elixir we call Coca-Cola. In fact, Coke sales plummeted six per cent in 2020, its biggest fall since World War II. Enter a new global campaign – the brand’s first in five-years – aimed at re-energising our interest in the fabled beverage and medicinal tonic to the hungover everywhere. Problem is, the 60-second spot is just shouting so many messages at you, the whole thing’s a bit of a confusing eyesore. You’ve got gamers, clumsy attempts at brand placement, a violent esports battle and well-meaning, if not slightly cheesy, Orcs.