It’s been an eye-opener to the variety of times we’re forced, or feel it’s appropriate, to tell a little fib. Last year, IPSOS did a study that revealed ad execs in Australia are deemed less trustworthy than politicians. “Advertising awards matter”This is a tricky one. All extremely valid reasons that vindicate the belief that advertising awards do matter. Where the dishonesty component comes in, is when we believe – and tell clients – that ALL awards matter.