The term ‘advertising’ feels somewhat outmoded these days, but by most people’s definitions, that’s still what it is. There is something wonderful to be said about doing work that creates real, positive change. But, there is something unmeasurably rewarding about creating change with a purpose. To help those affected by mental illness to find some solace and comfort is worth getting out of bed for alone. But, when purpose is your purpose, that opens up a whole new world entirely.