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EN
The Federal Government’s Latest $11 Million COVID PSA Branded Massive Flop
['Mary Madigan']
B&TB&T
The Health Department has come out and defended its $11 million spend on its Covid Vaccine Booster advertising campaign – which has been criticised for doing too little, too late.
Last month, the health minister, Mark Butler, launched a six-week winter advertising campaign to promote boosters and all things the pandemic.
The Health Department also threw everything at the campaign, and it was rolled out across everything from socials to print.
It’s actually quite a feel-good campaign which is no small feat considering the ads are all about the pandemic.
However, before the six weeks had even wrapped up, Anne Ruston, the opposition health spokesperson, slammed the ads!
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