Playground xyz (PXYZ), a leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard (main image) as lead scientist. With people being bombarded with over 6000 ads a day – consumer attention will be the most sought after commodity in the digital advertising industry in the years to come. Talking about the importance of attention, Dr. Bosshard said: “The media industry has been clamouring for more accurate and robust measurement tools, and attention-based signals offer an incredibly enticing leap forwards in that respect. At PXYZ, Bosshard will lead the consumer attention research initiatives that will unlock best practices and understandings for brands to drive optimal attention and ultimately business outcomes across their digital advertising campaigns. The next 12 months are going to see Playground xyz continue to position itself as a leader in attention research.