As the cost-of-living pressures bite, Australian parents will opt for value for money when it comes to buying school supplies this year, according to Shopper’s latest study. Shopper’s ‘Back to School’ study looks at what’s motivating back-to-school purchase decisions as well as the pain points for parents and caregivers. More than 2,677 shoppers with school-aged children were surveyed in shopping centres nationally. Almost two in five (38 percent) parents only begin back-to-school shopping two weeks before school starts. Shopping centres are critical to providing inspiration when it comes to back-to-school shopping:More than three in four (76 percent) parents use in-store advertising as inspiration.