ARN has moved to strengthen its focus on defining audio in the advertising industry, bringing together the power of the network’s four commercial strategic thinking and creative solutions teams under one consolidated leadership structure. Under the direction of Venessa Hunt, ARN director of commercial strategy and growth, the divisions of creative and production, campaign design and delivery, client strategy, and the newly created emerging media will work as one full-service team to elevate ARN’s strategic thinking and develop creative, industry leading solutions for clients and brands. This addition of an emerging media team will strengthen ARN’s commercial objective to offer clients more holistic solutions, while also helping solve tomorrow’s challenges today. Of the changes, Venessa Hunt said: “With over 60 years of combined experience in strategic thinking and creative solutions across this new leadership team, ARN has an advantageously different way of looking at client objectives, bringing together sophisticated solutions like no other. These changes will make it even easier for our clients to leverage the quality connections we have with Australians and allow us to create solutions that are scalable like we haven’t seen before.”