Unlike our own date in early May, it’s Mother’s Day in the UK this coming Sunday. The aim of the cards is to get people thinking about the dangers of ‘small’ or ‘casual’ instances of misogyny. Helen James, co-founder of WMN and CEO of CPB London, commented: “These cards won’t melt many hearts, but they’ll certainly get the blood boiling. We advise people to think of them less as actual Mother’s Day cards (!) Whilst these little cards won’t be given to anyone’s real mum, we know they will encourage reflection on the impact of words and behaviours.