Entain Group Australia has released a new action-packed brand campaign challenging punters to Take on the Fun, building on the brand’s existing ‘Ladbroke it!’ platform. Created by The Monkeys Melbourne, the campaign follows four lads as they take on a day of punting. James Burnett, chief marketing officer of Entain Group Australia, said: “This is a true celebration of mates coming together to enjoy the wide variety of sports, racing codes and betting products available through Ladbrokes.”Cody Naetzker, senior copywriter, The Monkeys, added: “We wanted to give punters something as exciting and epic as the sports they love betting on — ‘Operation: Steve’s Multi’ does just that.”Directed by Benji Weinstein from Finch and set to Sweet’s iconic ‘Ballroom Blitz’, the integrated brand campaign launches this week in Australia across cinema, TV, outdoor, social and online. Campaign Credits:Client: Entain Group (Ladbrokes)Group Chief Marketing Officer: James BurnettGM Marketing: Sam TomsonBrand Manager: Louise GallagherAssistant Brand Manager: Bronte BendeichBrand Coordinator: James MilnerHead of Creative Services: Keira SamuelCreative Agency: The MonkeysChief Executive Officer: Paul McMillanChief Creative Officer: Ant KeoghChief Strategy Officer: Michael DerepasStrategy Director: Dave CollinsSenior Art Director: Zenon PredeckiSenior Copywriter: Cody NaetzkerNational Head of Production / Producer: Romanca MundreaSenior Producer: Katherine MuirProduction Coordinator: Genya MikGeneral Manager: Sophie GosperSenior Account Director: Jenny McLarneyAccount Manager: Isaac MontebelloMedia Agency: Atomic 212Production Company: FinchDirector: Benji WeinsteinManaging Director / E.P: Corey EsseProducer: Nikki WalkerExecutive Producer: Rebekah KellyDOP: Germain Mimicking/John ToonPost Production: The EditorsEditor: Alexandre de FranceshiEditor: Shannon MichaelasPost Producer: Charlotte GriffithsVFX: Fin Design + EffectsVFX Supervisor: Justin BromleyVFX Producer: Emily NewbouldColourist: Ben EagletonMusic Supervision: Level TwoSound Design: SqueakESound Designer: Paul Le CouteurE.P: Ceri DaviesRetail Post Production: 3P StudioPhotographer: John Barrett