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EN
“Go Woke, Go Broke!” Bud Light’s Parent Co. Loses $6 Billion in Six Days Following Trans Backlash
['Staff Writers']
B&TB&T
Bud Light is America’s biggest selling beer, with 14 per cent of the overall beer market.
Earlier this month, Bud Light entered into a partnership with Mulvaney, 27, who is currently on hormones to transition to a woman.
Currently at $US125.73 billion, the company’s market capitalisation six days ago stood at $US132.38 billion.
According to media reports in the US, the decision to use Mulvaney was taken by a “low-level marketing staffer”.
Last week, Anheuser-Busch InBev issued a statement that suggested the C-suite had approved the decision to use Mulvaney.
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