The campaign also comes with an Emily in Paris-style Instagram account with 340,000 followers and counting. The page features photos of 2023 version of Venus posing in front of various Italian landmarks, such as the Colosseum and Pantheon. There are also concerns the agency didn’t secure the rights to use Sandro Botticelli’s image of Venus. According to Marco Testa, the campaign’s developer, “we hope that Botticelli’s Venus will become very popular with young people through this combination of art and digital technology. “I consciously chose Botticelli’s Venus, an icon known throughout the world and a symbol of our Italian spirit,” she said.