The men’s grooming ad typically follows a predictable pattern – chiselled 20-something towel-clad chap delivering the perfect razor-burn free shave into his bathroom mirror. So it’s hats off to British brand Harry’s that has dispensed with the stereotypes and delivered a campaign that is as bonkers as it is unique. The spot, called “Harry’s satsuma”, is by London agency The Or and sees a middle-aged man in a typical beige office environment become utterly transfixed by a younger colleague peeling a satsuma (a mandarin or clementine to we Aussies.) The spot then somehow manages to morph from a homage to satsumas into focussing on his clean shaven face. The confidence in peeling a satsuma felt like the perfect way to depict the ‘Feel Good, Fellas’ message, a small win that can leave a lasting impact.”