Clearly having not learned any lessons from the recent Bud Light trans disaster, German sportswear brand Adidas is the latest brand to dip its toe into the murky world of trans marketing. The new Pride range was designed by South African designer Rich Mnisi and is called “Let Love Be Your Legacy”. The campaign also features high-profile gay advocate, the British Olympic gold medal diver, Tom Daley, and American trans activist, Jari Jones. Adidas said the campaign is “a celebration of self-expression, imagination and the unwavering belief that love unites”. Davies used the hashtag #AdidasHatesWomen and said trans inclusion is “moving towards an absolute assault on being female” and “what that means to women”.