In a landmark move, newspaper The Guardian is going to forfeit millions of dollars as it stops accepting gambling adverts. Guardian Australia editor Lenore Taylor said “Australians lose more on gambling per capita than any other country, and the harms of addiction are well documented. The move could be costly given that, according to a release from The Guardian, almost $300m was spent on gambling advertising in Australia in 2021. Marketing personality Mark Ritson praised the publication for the move which he described as “a grown up approach to purpose driven decision making”. “The purpose of purpose is purpose, not profit.