The Australian Out-Of-Home industry has generated more than $1 billion in revenue for the first time since the start of the pandemic, the Outdoor Media Association (OMA) has revealed. In 2022, the sector saw 28 per cent growth in revenue with roadside billboards seeing particularly strong growth compared to the other formats and locations and has surpassed its 2019 level. What’s more, Digital OOH account for more than two-thirds of the total OOH revenue last year, reflecting the growing transition of the industry away from static inventory. “The Outdoor industry had a successful 2022, with revenue goals reached, a growing membership and positive market feedback across initiatives including the Creative Collection, Creative Guidelines, Industry Standards, and the launch of MOVE 1.5. “The Annual Report is a testament to the remarkable growth and resilience of the OOH advertising industry in Australia.