A gory spoof ad attacking the dairy industry has gone viral to millions after it was banned by the advertising watchdog. Called “New From Killer Yoghurts”, the spot ran on Viva!’s social channels but was promptly banned by the UK’s Advertising Standards Authority (ASA) after it received just seven complaints. ASA reportedly banned the spot as it was deemed likely to cause “unnecessary distress and serious and widespread offence” and that it had irresponsibly targeted children. Taking to LinkedIn, Gellatley wrote: “The irony of our killer ad being banned is that global media are now showing it. When the ad ran in 2022, it became the second most complained about ad in Britain, hwoever, avoided an ASA ban.