Heinz has given brands everywhere a masterclass in reactive marketing after it responded to a picture of Taylor Swift eating Ketchup and ‘seemingly’ ranch sauce at lightening speed. 🚨| Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch! Never one to miss an opportunity, Heinz was quick to react, releasing a limited edition “Ketchup and Seemingly Ranch” sauce. Speaking to CNN, Heinz said it was releasing just 100 bottles of “Ketchup and Seemingly Ranch” sauce with fans having the chance to win one via its Instagram page soon. With the Eras Tour expected to raise an unprecedented US$2.2 billion in American ticket sales, it is expected to be the highest-grossing concert tour of all time.