In Marketing We Trust has been named one of the most innovative media and marketing companies by the Australian Financial Review. The independent agency was recognised for ScalePath, its innovative dynamic recommendation engine for enterprise businesses. ScalePath plugs into legacy or custom-built content management systems to select and drive better search marketing performance for important website pages. Marketers working on large websites have difficulty optimising their sites and defining what part of the inventory to focus on to boost organic traffic. The fixes implemented by using ScalePath have already resulted in millions of dollars of extra revenue being generated by In Marketing We Trust’s clients.